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MARKET PARTICIPANTS Consumer access to financing for commercialized product Developing and accessing a product maintenance infrastructure Lack of awareness by manufacturers, end users/customers, and LDCs Low sales for commercialized products Internal and LDC gas-growth sales teams do not push the product due to lack of product understanding Lack of internal financial and staffing resources Lack of market information Trends and decision-making process reported by technology developers: Tracking electrification trends They recognize the grid lacks the capacity to run the full space- and water-heating load They struggle to track all the policy case directives and regulations—especially down to component levels There’s a lack of industry unification on technology policy Cost of natural gas can drive climate focuses for GHPs How natural gas industry and Sponsors can support the supply side in advancing products: Provide access to the qualified human resources and consultants if they are going to accelerate products to market Identify customers based on usage Connect customers with the technology Provide incentives for LDC gas growth sales staff for reaching GHP sales goals for commercialized product Support and market commercialized product Streamline collaborative and integrated LDC research, testing, white papers and validation across North America Provide market characteristics and research to inform business case Reduce time to market by accelerating development activities with funding and human resources Showcase commitment to making manufacturers aware of LDC and industry support Note: As the technology matures, the LDC relationship will shift from LDC-to-technology developer to LDC-to- manufacturer. Drivers for Gas Heat Pumps Manufacturers and technology developers expressed similar reasons for their interest in GHPs. Some reported positive environmental impacts such as: GHG reduction, Path to ZNE and low-load homes, grid-balance opportunities, the inability of gas furnaces to meet regulatory standards of the future, and the opportunity to provide resiliency and redundancy to the grid using examples of GHP applications for backup generation in natural disaster areas. Much of supply side sees GHPs as an asset, not a threat, to electric utilities meeting their goals. KEY FINDINGS & SPONSOR RECOMMENDATIONS The key findings across the supply side were consistent among manufacturers and technology developers. Our findings include: building the business case remains the biggest challenge the supply side is resource constrained technology developers and manufacturers fear that the “electrify everything” consumer and policy trends will negatively impact the role of natural gas products in the future there is low product uptake for commercialized products and very limited support from LDCs the supply side is focused on building the minimal viable product Note: The GHP Roadmap team focused on GHP technology as a whole. Therefore, the findings within are not specific to individual technologies. Presented by: Brio and GTI 24 Key barriers include defining how go to market, identifying markets, educating trades, establishing distribution and service networks, affording equipment cost and identifying customers.PDF Image | GAS HEAT PUMP TECHNOLOGY AND MARKET ROADMAP
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