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3.3 Low-fidelity borrowing and derivatives proto- type This was the first iteration of HCD and the initial step was to understand the context of use and the user requirements. We started with defining our target users. They represent a very specific demo- graphic, having a certain background on ERC-721 tokens and are expected to have an understanding of blockchain solutions. There are many different types of users that we address such as: • Decentralized VR world users. • Decentralized games users. • Decentralized art holders. • Other NFT holders who need access to liquidity. • DeFi users who want to earn interest for their ERC-20 tokens. To conceptualize all the expectations and define the ideal user we have created realistic User Personas, which represent UX tools used for creating descriptions of target users. This enabled us to compare their existing user journeys when inter- acting with DeFi products or NFTs and what changes a new solution could bring. The Personas were created as a result of the background research and have guided the decisions about the features and technologies used for interacting with the platform. Figure 3.2: Example of User Persona. In Figure 3.2 we have an example of a user persona we have used. At this stage, since we have defined the market that we are addressing, we are able to introduce the components of the first iteration of HCD. 30PDF Image | NFT finance Leveraging Non-Fungible Tokens
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