NFT The Analysis of Risk and Return

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3. Data and sample Our data are drawn from Binance API as of August 31, 2021. We select Binance primarily because it is the largest crypto-exchange in the world with the daily volume an order of magnitude higher than the second largest crypto-exchange in the ranking. Binance is also known for being retail-oriented, offering the largest number of cryptocurrency trading pairs, and being available in more geographic locations than any other exchange. Likewise, Binance caters to a larger public by listing assets relatively quickly following the launch of the crypto project. For example, only in August 2021, Binance listed 12 new cryptocurrencies and many more trading pairs against different sovereign currencies and stablecoins. We begin by downloading all USDT trading pairs from the Binance spot market on August 31, 2021.11 We extract 296 pairs, which correspond to roughly 296 different cryptocurrencies including Binance leveraged tokens. From these, we select only the projects that embed NFT technology as the central element of the business model. We classify the project as an NFT-driven if the white paper (or website) mentions an NFT product or service. It can be either an already existing product or the product in the making, yet close to the implementation. We exclude fairly established well-known blockchains that have their own native NFT studios, however, their NFT activity is both nascent and not dominant vis-à-vis other lines of business (e.g., Tezos, Solana, Avalanche). Notwithstanding, we provide a separate analysis of these NFT friendly blockchains in the later sections. [Place Table 1 about here] We find 20 NFT-based projects that list 22 different tokens (see Table 1). We classify them into six groups: NFT purpose-built blockchains, NFT gaming, NFT music, NFT media, NFT DeFi, and NFT “other”. As can be seen in the Table 1, the dominant group belongs to the class of NFT gaming (7 projects), followed by NFT DeFi (6), and the NFT-dedicated 11 https://www.binance.com/en/markets 11

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