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Ryan McGinness Non-fungible Token Primer NFT Art Appreciation Introduction A lot of mainstream media coverage of non-fungi- ble tokens ends with the same punchline that goes something like this: “...and we still don’t understand!” This is dismissive and disrespectful to an audience that actually wants to understand. Understanding what an NFT is comes from realizing all the differ- ent things an NFT can do and be. Art is just one of the things an NFT can be. But, an NFT can only be art if you accept it as art. That is how art works. It is asserted to be art by one person and is accepted by at least one other person. That’s all it takes. Once we have NFT art, we can next have NFT art appreciation. That is what this section addresses. Approach with an open mind. Leave your hang-ups behind. Be a critical thinker, not a negative thinker. Don’t allow your attitude to interfere with your understanding. The discussions about NFT art so far have been confusing and disconnected, but at the very least, they have served to signal and separate open minds from closed minds. Side Note: I am not a digital art pioneer. Although I have worked digitally for over 30 years, I am by no means a digital art pioneer. I have always materialized by digital artworks by making C-prints and digitally printed canvases until my work took a more materialist turn relegating my digital vector drawings to just one stage of my process. Most NFT artworks were born out of the coarse arts by those working in the service industry mak- ing work for clients. With NFTs, their “personal work” could finally easily by monetized without assuming much risk. Recently, more digital art pioneers from the fine art world have been making NFTs after having assumed a great deal of risk and suffered many years of swimming upstream to carve out a place in an art market ill-equipped to accommodate their work. NFTs create an incredible opportunity for their fine art to be appreciated. ryanmcginness.com Page 12 of 17PDF Image | Non-fungible Token Primer 2021
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