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Ryan McGinness Non-fungible Token Primer Authorship Was the NFT actually made by the artist? Does that matter to you? What is an artist to you? Has the artist minted the NFT? If not, who has minted the NFT and why? Do you believe the artist should be accountable and responsible for his/her own work? Or, does the artwork somehow exist outside of and separate from the artist? Is the artist simply a messenger of the work? Do you think an artist should be allowed to be anonymous? Why? Does anonymity dehumanize the NFT, and what do you think about that? Do you think of artists as more like brands? Do you value humanity in a work of art? Do you like to see evidence of the art having been made by a human? What do you think about two or more people making a work of art? At what point does art become produced by committee? In the case of dead artists, what do you think about estates and foundations producing posthumous works of art as NFTs? Or would these be considered simply postcards or posters of art—NFTs as vehicles for reproductions? How do you feel about that? NFT Art Appreciation The Artist Who has made the work? Do you know anything about the artist, and does that matter to you? Professionally, what is the artist’s pedigree? Is the artist critically reviewed? Collected by institutions? Are there personal characteristics of the artist that affect your appreciation for the work? What are the values of the artist? What does the artist stand for? Has the artist offered any insight about the work or asserted any meaning? Has the NFT been made with intention? Does that matter to you? Other Collectors Perhaps you only value what other people value. This is the case with most people, and that’s fine. It’s much easier that way. In that case, you probably want to look at the provenance of the work. With NFTs, that’s easy as it is all written to the blockchain. Another way to look at what other people are looking at the most, is to think of the NFT’s cultural impact. How popular is the NFT? Does this matter to you? What does this say about the NFT? What does this say about you? ryanmcginness.com Page 15 of 17PDF Image | Non-fungible Token Primer 2021
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