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Assessment of Potential and Promotion of New Generation of Renewable Technologies ____________________________________________________________________________________________ • information and training barriers another barrier to be overcome is that not many relevant stakeholders are aware of the technology and that professionals usually lack the necessary skills to plan, to install and to operate such installations. Again, in addition to activities implemented by local and regional actors to speed up this process, European programmes allowing for a targeted approach, including the development and the dissemination of information and training materials and the sharing of experiences, are very useful. They can help to overcome the "chicken-and-egg" problem: there is no demand for a specific new technology, that is why no-one is offering it on the market and because there is no offer, there is no demand for it. In an optimal case of a regional market development, a policy package is developed and implemented which consists of: financial support for the installations, potentially combined with incentives for the companies offering these technologies (e.g. soft loans, guarantees, support for certification) including related R & D bodies which may, for example, provide monitoring or support in developing standards. It also includes training for professionals relevant for the technology as well as information support to the authorities concerned to help them better understand and assess the technology in relation to their legal requirements. Such a policy package also consists of awareness raising programmes for the general public and potential users of the technology to establish a good understanding of the benefits and requirements for a good use from the earliest possible market development phase. Increased public visibility is usually also helpful in attracting other commercial actors to a new technology, thereby increasing the provision of this technology on the market. Additionally, from the practical experience with the market introduction of new renewable technologies, the following challenges have to be overcome: • to close the gap between successful R&D projects (technologies that have passed through the development, testing and possibly even the first demonstration phase) and products which are actually "market ready" - meaning in this context that they function well enough to sell them to the early adopters - and that they are also "permission ready" - meaning, that the company selling or installing the technology is able to provide proof of functionality, safety and other technology-relevant requirements. Often technology companies underestimate the costs and efforts required for these aspects. • on regional and local level, the right balance needs to be found between encouraging the application of new technologies on the one hand but at the same time preventing that not-yet and, even more importantly, not-ever functioning products are sold on the market. Faulty or even underperforming installations can have a very negative impact on the image of renewable energy technologies in general. Again, European exchange of experience, pro-active provision of relevant information gained from this exchange to regional and local actors can be very helpful in finding the right balance between early, but not too early market introduction of specific technologies. • the experience with the market introduction of new renewable technologies has also shown that the use of a very advanced renewable energy technology is often best applied in regional circumstances where know-how, experience and skills exist with the more "conventional" solutions with this technology group (so for example, new wind technologies are best introduced in a region with a well-developed wind market). "Leap- frogging", going from a non-existent market in a specific renewable energy source to very advanced solutions may produce non-functioning installations which have less to do with more innovative aspects of this technology but the general lack of skills with the technology and therefore provide distorted results. This is especially true for biomass where frequently the skills in establishing functioning, longer-term supply chains for fuels present a challenge. IP/A/ITRE/ST/2009-11 & 12 151 PE 440.278PDF Image | Policy Department Renewable Technologies
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