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The most important incentive for emerging industries and companies, perhaps, is government leadership. Some cities in the United States have incorporated renewable energy into their long-term comprehensive planning. This decision not only affects energy procurement for municipally owned buildings, but it also sends a message to renewable energy businesses that there is stability and certainty in the market. For a city or region working to attract investments, the perception of market stability is critical. Although the United States has not signed the Kyoto protocol, 1,054 U.S. mayors have demonstrated their commitment by signing the U.S. Conference of Mayors’ Climate Protection Agreement, vowing to reduce carbon emissions in their cities below 1990 levels (U.S. Conference of Mayors, n.d.). Every country in LAC except for French Guiana and Puerto Rico has signed onto the Kyoto Protocol. Additionally, the Clinton Climate Initiative C40 Climate Leadership Group is a group of large cities committed to tackling climate change with commitments from a few U.S. cities, as well as Mexico City, Caracas, Bogotá, Lima, Buenos Aires, Rio de Janeiro, and São Paulo (Clinton Climate Initiative, 2011). Green energy goals, whether instituted by the government or the private sector, are often the first and most important step in showing leadership; however, these goals mean little without transparency and accountability. Another example of a public–private partnership is the U.S. Environmental Protection Agency’s (EPA) Green Power Partnership. This partnership supports the procurement of clean power (solar, wind, geothermal, some biomass, and low-impact hydropower) by companies. U.S. partner organizations that join must buy green power in amounts proportional to their annual electricity use. Partnering with the EPA can help small and large U.S. companies lower transaction costs associated with buying green power, reduce their carbon footprint, and communicate their leadership to key stakeholders (Green Power Partnership, 2011). Finally, the DOE recently launched its SunShot program, which is a collaborative national initiative to make solar energy technologies cost-competitive with other forms of energy. Through the SunShot program, the DOE will provide $50 million to U.S. manufacturers in an effort to reduce the cost of solar energy systems by 75 percent before 2020 (SunShot Initiative, 2011). Public Education Education is important in creating a retail renewable energy market, especially considering most of the world suffers from energy illiteracy. For example, many people in developed and developing countries alike do not know 1) how to read their utility bill, 2) where their energy comes from, 3) how renewable energy technologies work, 4) what the true costs of fossil fuels are, or 5) what a green job is. And they are not to blame. As a result of the abundance of cheap energy throughout the 20th century, especially in the United States, energy literacy campaigns Renewable Energy Best Practices in Promotion and Use — Andrea Luecke — Page 21PDF Image | Waste Heat Recovery and RPS Policies in the US
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