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From here, the market size, technological complexity, and market appetite was assessed on a high, medium, and low scale for each application as part of the primary market filtering criteria. The chart below visually represents this assessment. As the dotted red line indicates, the most attractive markets based on the three criteria mentioned above include geothermal, food & beverage, and metals manufacturing. Figure 10. Market Assessment: Market Size, Technological Complexity and Market Appetite Stage 3: Secondary Market Considerations As a final step, the three target markets were compared in terms of growth, competitive pressure, and available incentives. To evaluate the three targets in terms of growth, compound annual growth rates (“CAGR”) were analyzed for each market on a global scale. According to an Emerging Energy Research (“EER”) report, the global geothermal industry will grow from 10.5 GW to over 31 GW by 2020, which corresponds to a CAGR of approximately 9.5%. The report adds that geothermal power plant investment could reach between $13 billion and $20 billion annually by 2020.89 The projections for metals manufacturing and food & beverage are a bit more modest at 5.5% (and declining) and 3.5%, respectively. 90, 91 In terms of competitive pressures, the attractiveness score was based on the rough number of installations that currently exist globally. An application with many installations is 27PDF Image | ElectraTherm Commissions 10 Green Machines
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