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Interviewee: Name: Tapan Patel Title: Business Development Associate Company: Alphabet Energy LinkedIn / Other website: http://www.linkedin.com/pub/tapan-patel/44/166/62 Email: tapan@alphabetenergy.com Phone: 949-636-9200 Date: November 7th, 2012 Interviewed By: Andrew Collier, Amir Khan Source of Interviewee: Blake Briddell Referrals from Interviewee: N/A Interview Keywords: first customer, value proposition, and metrics Executive Summary (1-3 Sentences): Discussed how to identify target markets, define our value proposition and first customer, and choose metrics that differentiate our product. Raised a number of good questions that are likely to be raised in the presentation Q&A. Interview Details: • Alphabet path o Conceptual start o Small initial source of funds went to building prototype o Small business innovation grants + seed level funding went to proving out that technology could convert heat to power • Key questions to consider for our technology o Who would first customer be? A company that needs to catch up on advanced heat recovery technology? o What is our value proposition? Simplicity? Efficiency? Cost? o Retrofit vs. rebuild? How long would a retrofit take? How much revenue might a customer lose? o New business models? Sell electricity? 62PDF Image | ElectraTherm Commissions 10 Green Machines
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