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electrical power consumption and longer lives of LED lamps, along with government regulation designed to phase out inefficient incandescent light bulbs. Management is targeting the commercial lighting market, which also includes the industrial, institutional and governmental segments, where the additional advantages of LED lighting are also important selling points, specifically reduced maintenance costs (lower frequency of bulb replacements) and lower heat generation (reduced air conditioning costs). ForceField has announced seven sub-distribution deals and many commercial trials during 2013, along with multi-million dollar proposals to retrofit LED streetlights and install smart meters in Costa Rica. ForceField owns a 50.3% controlling interest of TransPacific Energy (TPE) and holds a distribution agreement to provide TPE s modular Organic Rankine Cycle (ORC) units. Utilizing blends of proprietary refrigerants, TPE s ORC units capture heat energy from heat sources (such as industrial flue gas, geothermal sources and biomass processes) and convert the waste heat into electrical energy. TPE's competitive advantage lies in the broad range of temperatures (from 75° F to 1000° F) at which the units can operate and the benign attributes of the refrigerants (non-toxic and non-flammable). ForceField has already negotiated the installation of two ORC units at Zibo Qilin Fushan Iron & Steel Company in China. ForceField will own the ORC units and sell the electricity generated to Qilin at a discount to the local utility s price at an anticipated revenue run rate of $550,000 annually On February 27, 2013, the company s name was official changed to ForceField Energy in order to better reflect the broader scope of operations within the alternative energy industries, especially through acquiring a controlling interest in TransPacific Energy (ORC technology), attaining the exclusive North American rights to distribute LED lighting products manufactured by Shanghai Lightsky (LED technology) and obtaining distribution rights to provide PowerOneData s smart meters. DISTRIBUTION OF LIGHTSKY LED PRODUCTS ForceField s LED strategy is primarily focused on targeting multi-location commercial companies where retro-fitting existing facilities with the installation of LED lighting products is able to reduce the level of electrical energy consumption and future maintenance costs. Prime targets for the rapid adoption of LED lighting are warehouses, casinos, corporate campuses, parking structures, airports and 24/7 lighting applications. In addition, ForceField expanded its marketing efforts to the outdoor LED display marketplace where Lightsky has a proven record of designing and installing large outdoor LED display screens. The Lightsky has also produced indoor LED display signs, a market segment which includes information resources at airports, stock markets, banks, malls and exhibitions. The installation of LED lighting offers significantly lower ongoing energy consumption, reduced maintenance costs and attractive payback periods. Currently, many building owners are concerned about the maintenance costs associated with building operations (specifically energy consumption), along with the desire to implement cost-effective green projects. ForceField s management is seeking opportunities to deploy and demonstrate the energy saving capabilities of LED lighting utilizing Lightsky LED lighting products. ForceField Energy has made progress increasing awareness and building a sub-distribution network for LED lighting systems. Thus far, the level of interest generated and amount of development achieved over the last year has exceeded management s expectations. LED Relationship with Shanghai Lightsky On August 27, 2012, ForceField Energy acquired the exclusive North American rights to sell and distribute LED lighting products manufactured by Shanghai Lightsky Optoelectronics Technology Co., Ltd. (aka Lightsky). The five-year distribution agreement automatically renews when ForceField achieves certain performance milestones. ForceField issued 150,000 shares of restricted common stock (valued at $780,000) to acquire the distribution rights for the United States, Canada and Mexico. Zacks Investment Research Page 5 scr.zacks.comPDF Image | Small-Cap Research
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