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applications. In addition, Prime Energy has non-exclusive rights to distribute ForceField s LED products outside of Germany. Prime Energy s first project is for the installation of LED lighting products at two public schools located in Germany. Upon the successful completion of the trial, Prime Energy is expected to target 243 other schools across Germany for LED conversion. Management estimates that between 18 and 24 months would be needed to obtain the approval of the various school districts involved and complete the installation of the lighting systems. On June 25, 2013, ForceField Energy signed an LED distribution agreement with International Sales Network, Inc., a Georgia-based company with a large sales force of independent representatives across the U.S. Several test installations in Louisiana may be attributed to this relationship, including LED High Bay Lights (which are generally used in warehouses with high ceilings) at a division of Jacobson Warehouse Company in Plaquemine, a division of International Paper in Bogalusa, JohnPac, Inc. in Crowley and Harbor Pallets & Packaging, Inc. On September 9, 2013, ForceField announced the signing of a three-year sub-distribution agreement with First Choice Energy Ireland, which hold the exclusive rights to distribute ForceField s full Lightsky LED product line in Ireland as long as minimum purchase thresholds are achieved ($250,000 over the first 90 days and $12.0 million during the first 12 months). Falling below thresholds would lower First Choice Energy s distribution status to a non-exclusive global sub-distributer. First Choice Energy Ireland is a consultancy company focused on providing energy saving solutions. In December, 2012, ForceField expanded the scope of its LED effort by announcing the launch of a marketing campaign targeting the outdoor LED display market. Shanghai Lightsky has designed and installed several large, customized, high-resolution, outdoor LED displays in China as cited above. LED Display Screen Competitors include Shenzhen EASTAR Electronic Co., Ltd (CreateLED Electronics) in ShenZhen, China, Shenzhen Chip Optech Co., Ltd. in Shenzhen China, Mitsubishi Electric (Diamond Vision LED displays), Impact Video (ProStar and Smartvision LED displays) and Panasonic (Astrovision LED displays). Commercial LED Lighting Market ForceField is targeting the widespread opportunities in the commercial lighting market, which also includes the industrial, institutional and governmental segments. The rapid adoption of LED lighting by commercial enterprises is a favorable tailwind for ForceField and other providers of commercial energy solutions. Most large-scale commercial customers are rationale consumers who make informed decisions, especially when related to cost centers. LED lighting is an energy-efficient alternative to both incandescent and florescent lighting. LED products usually consume over 80% less energy than conventional incandescent bulbs and can last 20 times longer. The comparison versus florescent lighting is also positive with comparable LEDs costing at least 20% less to operate and lasting five times longer. The stimulus of immediate and significantly lower energy costs, along with longer useful lives, facilitates the transition to LED lighting. Decisions by commercial customers are driven also by other factors, including the total cost of purchasing, operating and maintaining a lighting system, such as the initial capital cost of lamps and fixtures; the cost of installation; the frequency of bulb replacement and the attendant labor costs; the heat effect of lamp operation on HVAC (heating ventilation and air conditioning) systems, etc. The cost benefits of LED lighting can be clearly demonstrated by calculating the expected payback period, which for most LED systems is between 18 and 24 months. Another important driver in the commercial marketplace is also the ability to provide turnkey LED lighting solutions. As the manufacturers of LED product attempt to gain market share in the rapidly growing LED marketplace, dramatically higher LED sales allows for more efficient utilization of fixed cost resources, which results in price competition. Two respected market analysis firms, Groom Energy and Greentech Media (GTM Research), have noted that LED fixture prices declined 24% in the past two years and that Zacks Investment Research Page 8 scr.zacks.comPDF Image | Small-Cap Research
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