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FIGURE 3.2 U.S. PV market value increased by more than 200 percent from 2009 to 2012 12 10 8 6 4 2 0 11.5 Market value (billion $) 3.6 5 2009 2010 2011 2012 Sources: GTM Research and SEIA, U.S. Solar Market Insight Report: 2011 Year-in-Review, 2012, 3; GTM Research and SEIA, U.S. Solar Market Insight Report: 2010 Year-in-Review, 2011, 2; GTM Research and SEIA, U.S. Solar Market Insight Report: 2012 Year-in-Review, 2013, 2. Notes: Market value based on MW installed. GTM does not include concentrating photovoltaic (CPV) systems, in their PV installation data, though this segment accounts for a small share of the market. In 2011, services accounted for an estimated $3.1 billion (37 percent) of the $8.4 billion goods and services market (excluding O&M) for new installations.13 The value of installations in each of the market segments are discussed below: Residential market: Services accounted for about $0.9billion of the $1.9 billion residential goods and services market in 2011 (figure 3.3).14 Nonresidential: Services accounted for an estimated $1.5 billion of the $4.0 billion nonresidential market.15 13 Data to calculate the value of the U.S. PV solar services market in 2012 are not available. 14 Services market values are based on installations completed in that year and may differ from company revenues, since firms may recognize these revenues based on the percent of an installation that is completed. This estimate is based on the assumption that services contributed 47 percent of the value of this market, as reported by Ardani. There are varying estimates of the share of the market represented by services. Using the lowest estimate of this share would put the value of the services market at $0.5 billion; using the highest estimate would put it at about $1.1 billion in 2011. The Ardani estimate was used over data from the New York State Energy Research and Development Authority (NYSERDA) and Photon magazine because the latter may incorporate some installer markups on equipment costs, and therefore may overstate the share of the value of installations accounted for by equipment. The Ardani estimate was chosen over data from Woodlawn Associates because half of the data in the Woodlawn estimate is from 2012, when module prices were lower, thus likely reflecting a lower share for equipment costs than was the case in much of 2011. Finally, NYSERDA data only separate out modules and inverters, so the remaining cost may contain some balance of system components. Woodlawn Associates, “Solar Installation Effectiveness,” September 10, 2012, 8; NYSERDA PowerClerk database (accessed February 1, 2013); GTM Research and SEIA, U.S. Solar Market Insight Report: 2011 Year-in-Review, 2012, 9–11; Ardani, “Benchmarking Soft Costs,” May 17, 2012, 7; Bosworth and Hirsch, “One Size Fits All,” April 2011, 74–77. 15 The value of the nonresidential market, like that of the residential market, was estimated by using a share of installed system costs accounted for by services. However, estimates for nonresidential systems were complicated by the widely varying system size and prices associated with those systems. In order to calculate a market share, systems were first stratified according to size and then an estimated value in each market segment was calculated using data from Lawrence Berkeley National Laboratory (LBNL). A share of these values was then calculated using estimated shares accounted for by system sizes in each range based on values from Ardani and Photon (excluding an estimated equipment markup). While the Ardani data were from 2010, these were the best data available to include as an input in this calculation. GTM Research and SEIA, U.S. Solar Market Insight Report: 2011 Year-in-Review, 2012, 9–11; Bosworth and Hirsch, “One Size Fits All,” April 2011, 74–77; Ardani, “Soft Costs in the U.S. Solar Markets,” November 8, 2012, 11; Barbose, Darghouth, and Wiser, Tracking the Sun V, November 2012, data file. 3-6 8.4PDF Image | Renewable Energy and Related Services: Recent Developments
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