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FIGURE 3.6 Approximate U.S. market shares of residential installers, 2012 SolarCity, 14% Other, 72% Source: Data compiled by USITC. Verengo Solar, 5% Trinity Solar, 3% RevoluSun, 3% REC Solar, 2% Sungevity, 2% Based on data for 405 MW of projects businesses, but the leading firm appears to be SunPower, a subsidiary of France-based Total that is also a large module manufacturer and service provider. CSI data indicate that for installations under that program, the number of nonresidential solar installers substantially increased during 2008–12, and the market share of the top 5 installers decreased slightly. 41 In 2012, SunPower had approximately 9 percent of the nonresidential market, followed by U.S.-based companies SolarCity (6 percent), SunEdison (3 percent), Borrego Solar Systems (2 percent), and Chevron Energy Solutions (2 percent) (figure 3.7).42 A number of residential and/or nonresidential installers are seeking to expand to new states or increase their competitiveness in existing states by opening new offices, acquiring other installers, undertaking mergers, and franchising.43 SunEdison, a leading utility project developer, is entering the residential market in several states, signaling even more intense competition for installers. 44 The advantages that some large installation companies may have, such as the ability to provide financing and leverage lower equipment prices, along with their acquisitions of local firms, has led some industry representatives to predict significant consolidation among residential and 41 CSI working dataset, January 2, 2013 (accessed January 9, 2013). 42 Based on data compiled by USITC. 43 Information on firms’ approaches to expanding their presence in markets is based on industry representative, interview by USITC staff, October 23, 2012; Real Goods Solar, “Form 10-K,” March 15, 2012, 3, 25–26; Shimogawa, “Haleakala, Solar Wave Set to Merge,” February 3, 2012; Maui News, “Hawaii Solar Companies,” February 4, 2012; Matz, “Going National,” April 2011, 42–43; Cocke, “RevoluSun Plans Mainland Expansion,” February 11, 2011; B-GC, “Interview with Jared Haines,” October 12, 2009; Sunvalley Solar, “Form 10-K,” April 16, 2012, 13; Lighthouse Solar website, http://www.lighthousesolarfranchising.com/franchise-information/ (accessed January 23, 2012); SolarCity, “Form S-1,” October 5, 2012; Real Goods Solar website, http://realgoodssolar.com/solar-near-you/ (accessed January 23, 2013); Lighthouse Solar, “The Lighthouse Solar Franchising Company,” February 17, 2010. 44 Industry representative, telephone interview by USITC staff, February 6, 2013; Trabish, “Emerging Solar Strategies,” November 23, 2012. 3-12PDF Image | Renewable Energy and Related Services: Recent Developments
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