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FIGURE 3.7 Approximate U.S. market shares of nonresidential installers, 2012 SunPower, 9% Other, 73% Source: Data compiled by USITC. Based on data for 737 MW of projects SolarCity, 6% SunEdison, 3% Borrego Solar Systems, 2% Chevron Energy Solutions, 2% G & S Investors, 2% Vanguard Energy Partners, 2% nonresidential installers.45 However, to this point there has not been a broad consolidation in the industry. In Massachusetts, for example, the number of residential installers approximately doubled from 2010 to 2012.46 In California, the number of residential installers peaked in 2010, but the number of nonresidential installers continues to increase, and the number of residential installers remains well above the 2008 level.47 A number of factors may account for the lack of significant consolidation to this point, including continued expansion of the PV market, the ability of solar installers to access financing from third parties and/or their continuing ability to compete for customers that prefer to own systems, and the ability of residential installers to adapt by, for example, contracting with larger firms.48 Further, barriers to entry are low,49 and the most prominent theme that emerges from a review of installers active in California is not consolidation but turnover, with a significant number of firms entering and exiting the industry each year.50 Third-party ownership in the residential sector is fairly concentrated among a few firms, but competition in this sector is increasing as more firms enter to offer their own 45 Industry representatives, interviews by USITC staff, October 23, 2012 and December 12, 2012; Krulewitz, “Who Reigns Supreme,” February 2012, 11; Shimogawa, “Haleakala, Solar Wave Set to Merge,” February 3, 2012; Matz, “Going National,” April 2011, 43–44; Hardcastle, “Power Player,” August 31, 2012; Sunvalley Solar, “Form 10-K,” April 16, 2012, 8. 46 Commonwealth of Massachusetts, Executive Office of Energy and Environmental Affairs, RPS Solar Carve-Out data (accessed January 16, 2013). 47 In this paragraph, the analysis of California data only includes installers with more than one installation during 2008–12. CSI working dataset, January 2, 2013 (accessed January 9, 2013). 48 Industry representative, telephone interview by USITC staff, January 14, 2013; Matz, “Going National,” April 2011, 44. 49 Real Goods Solar, “Form 10-K,” March 15, 2012, 16. 50 CSI working dataset, January 2, 2013 (accessed January 9, 2013). 3-13PDF Image | Renewable Energy and Related Services: Recent Developments
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