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and against suppliers, mechanisms of long-term relationships as well as prognoses about future attitudes and therewith future reactions to supplier activities. Same applies also to group aspects in the market, for example what role certain groups play in the development of new market structures and in influencing other consumers or which mechanisms are remarkable for the purchase decision. Furthermore, qualitative methods are indispensable to get insights and knowledge about the whole market system (Buber & Holzmueller 2007). To gain those market insights, to understand the reactions, attitudes and mechanisms and thus to give a market prognosis was the key subject of this study. It is unlikely to find those features already documented, they have to be gathered and qualitative interviews are a very useful tool. The qualitative interview intends to get another quality of information which means the ascertaining of attitudes, images, behavioral patterns, barriers and blockades (Schub von Bossiazky 1992). The main application of qualitative interviews is to create confidence with the interviewee thus resulting in a higher willingness to respond, spontaneous comments, and accordingly manifold insights of different ways of thinking, sensing and acting. The ability to individually adapt expressions and the sequence of the questions increases the chance also to appeal half conscious or delicate problems (Berekoven, Eckert, and Ellenrieder 2001). There exist various forms of qualitative interviews. In this research paper the focus is set on expert interviews, within explorative conversations. Expert interviews were chosen among all important stakeholder groups of the solar water heater as well as the photovoltaic market. The very good connections of CREDP to the private sector, utilities and governments helped to nominate the experts and get key interviews in all desired research parts. A list of the interviewees can be found in the appendix. In the data collecting process first, already existing data was collected by mainly literature review, online research and internal project documents. Secondly, new data was produced by primary research with the help of qualitative interviews. The expert interviews were primarily face-to-face interviews, supported by telephone and Email correspondence, to generate the primary data as well as confirm and discuss the secondary research results. Because of the individuality of the interviews and the gathered information, a qualitative approach was also chosen to process and analyze the data, gathered in the secondary and primary market research. Methodology 22PDF Image | CARIBBEAN RENEWABLE ENERGY DEVELOPMENT PROGRAMME
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