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Case Studies Figure 17: GRENLEC – Interconnection Policy Source: GRENLEC 2008b GrenSol established its business by offering quality products and very reliable service. They can even ask for a 70% advanced payment and because Dr. Dirk Burkhardt is well known throughout the island, promotion spreads fast via word of mouth. Furthermore, GrenSol is conducting educational training in schools and puts much effort into convincing the people of the products’ benefits through public events and other advertisement channels (Burkhardt, D. pers. comm. 27 April 2010). The GrenSol team is primarily working for the ideal and to support photovoltaic technology in Grenada. Their mission is to bring “inexhaustible, clean, environmental benign and, last but not least, cost-effective solar energy, which advances Grenada to the forefront in developing a sustainable economy” (GrenSol 2010). According to Dirk Burkhardt (pers. comm. 27 April 2010), another benefit for market establishment is the low price. The company is buying for wholesaler prices, directly from manufacturers, and has a very low profit margin. In March 2008, GrenSol founded with a partner another photovoltaic company in St. Lucia, named SolLucia. Unfortunately, business did not develop as expected and the cooperation was absolved in 2010. According to Kevin Burkhardt (pers. comm. 28 April 2010), it would have helped if someone from Grenada would have been there to help the market development but so far they do not have the capacities. 47PDF Image | CARIBBEAN RENEWABLE ENERGY DEVELOPMENT PROGRAMME
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