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5 Solar Water Heater Framework Solar water heaters are a viable technology for developing countries because they can be manufactured and maintained locally. For the customers, solar water heaters are not difficult to access, just a few panels meet people’s needs (Williams pers. comm. 25 March 2010). Furthermore, solar water heaters have a significant role in the tourism industry. Clients principally come from Europe and North America and expect to have similar standards and comfort as in their home country (Langniss & Ince 2004). 5.1 Drivers for a Successful Market Establishment As seen in the Barbados success story, the very initial attempt in the solar water heater business started in the private sector. The manufacturers introduced the technology to the customers and convinced them of their benefits, their reliability and especially the cost-effectiveness. To support the business, government set policy incentives and made certain commitments to increase the implementation. Both the government and the private sector were educating the customers with different awareness programs as part of a marketing process. Thus, such a market can be governed successfully on an exclusively local to national scale, depending on market size. Figure 20 reflects such a model for a successful market establishment. The arrows are explained in Table 6. Figure 20: Model for an Establishment of a Solar Water Heater Market Arrows illustrate efforts by stakeholders, explained in the text/table Solar Water Heater Framework 55PDF Image | CARIBBEAN RENEWABLE ENERGY DEVELOPMENT PROGRAMME
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