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5.3 Scenario for a Successful Market Penetration For a successful market penetration of solar water heaters, it is of course necessary to continue private sector and governmental actions as specified under 5.1 but to proceed from market establishment to further market penetration and to overcome the existing cost barriers it requires inputs from the CARICOM level, as well as from the international level, as illustrated in Figure 21. Figure 21: Model for a Successful Solar Water Heater Market Penetration Arrows illustrate efforts by stakeholders, explained in the text Governments are in the position to help with trading strategies. At the CARICOM level, the member states should support the private sector with the distribution of solar water heaters, illustrated by the arrow from governmental institutions to the private sector on CARICOM level. This can basically be done by education but Jordan even states (pers. comm. 26 March 2010): “If I get more than 2 export orders in the same month the cost of the production & consumption of raw materials coupled with the 30 days credit after the order is shipped can affect the companies short term cash flow, so the government export agency should be able to advance monies the moment we prove the order is shipped and return it within the 30 day payment time frame.” CREDP/GTZ is financed by the German Federal Ministry for Economic Cooperation and Development (BMZ) and co-financed by the Austrian Development Agency (ADA). Based on CARICOM level, CREDP is supporting governments, for example, with policy Solar Water Heater Framework 58PDF Image | CARIBBEAN RENEWABLE ENERGY DEVELOPMENT PROGRAMME
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