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issues and the private sectors in regard to product education. For example, solar thermal energy can be directly used for cooling and dehumidification, which of course finds great interest in the Caribbean region but it is very important to implement good quality products. Once a reputation is destroyed, it is very difficult to fix that and customers easily associate the bad experiences to other solar technologies. To avoid this, CREDP helps to guide the islands and especially the private sector. The program also offers educational seminars for financial institutions as well as education for consumers. To develop the current financing schemes, it is very important to strengthen the private sector through reducing the economic barriers for customers. This was also recognized by international authorities. As mentioned before, UNIDO, OAS and ESG implemented the Caribbean Solar Finance Programme (CSFP) to increase access to solar water heaters by increasing the capacity for financing by the credit unions (GSEII 2009b). CSFP projects were conducted in St. Lucia, Grenada and Dominica. Although the program did not reach the expectation in St. Lucia, it cannot be said that it was a failure. The solar water heater sales have doubled and CSFP probably usefully contributed via its advertising and marketing element (Pool pers. comm. 29 May 2010). However, the solar water heater market was not sufficiently modeled and analyzed in depth because of limited resources available for the preparatory phase. The CSFP project in Grenada has tried to learn from some of the shortcomings of the St. Lucia CSFP pilot, according to Matteini (pers. comm. 31 May 2010). He believes that awareness of the costs and benefits of solar water heaters was, and still is a key barrier. According the IEA, policy makers must combine a R&D deployment perspective, a market barrier perspective, and a market transformation perspective: • Learn from what others have done and developed - a practical product suited not only to the country but also for the surrounding region • Cut tariffs, give tax breaks, and firmly encourage the use by regulations • Take a long hard look at what needs to be done to get people not only to buy the products, but to want to buy them • Be aware that incompetent installers or not fully mature solar products can destroy public confidence Source: Meyer 2008 Solar Water Heater Framework 59PDF Image | CARIBBEAN RENEWABLE ENERGY DEVELOPMENT PROGRAMME
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