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delegated to an EERE Contracting Officer, and the Solar Program reviews the requirements prior to their approval and implementation. A number of environmental benefits are associated with solar energy. Because developing an environmentally friendly energy supply is an important aspect of the National Energy Plan, the Solar Program makes every effort—through research and a rigorous industry outreach program—to minimize the environmental impacts of solar technologies, and to address issues of manufacture, installation, and disposal. These activities also include working with the staff and management of DOE’s national laboratories to ensure that workplace safety is maintained at all times. 4.6 Communications and Outreach Information dissemination, communications, and outreach activities in EERE are done by the Office of Communications and Outreach (OCO). OCO manages the EERE public Web site, in which the Solar Program’s Web site is located, and EERE’s centralized public information clearinghouse, where it distributes solar information, among other things. OCO coordinates outreach and information activities with the Solar Program, integrating communications efforts from all the EERE programs to provide a united approach to audiences. Thus, consumers will learn about all EERE technologies that may apply to them, rather than simply receiving information on only one aspect of energy efficiency or renewable energy. Such coordinated efforts are designed for several purposes: to target opportunities where rising prices or tight energy supplies may spur the acceptance for new technologies; remove barriers to technology acceptance and implementation; and provide accurate information regarding EERE technologies. Promoting and communicating benefits and results are key elements of effective partnering. At the most basic level, technology cannot be transferred from DOE-sponsored research without communication—in scientific journals, technical conferences, workshops, and meetings. The public, as well as decision-makers in business and government, needs reliable, understandable information on the benefits, costs, and potential of solar energy to support research, place a value on solar energy’s benefits, and understand solar energy’s role in the national energy policy. Each year, the Solar Program works with OCO to develop an integrated communications and outreach plan that puts all of the Solar Program’s communication activities in the context of desired audience and priority. OCO provides recommendations of new approaches to reach energy consumers and ways to communicate successes, results, and status of all R&D projects and initiatives. The Solar Program teams determine the primary audiences for the coming year and the amount of funding to allocate for communications and outreach activities. Developing the communications plan is an integral part of the Solar Program’s budget planning. Potential audiences include builders, general public, utilities, state governments, federal agencies, and educators. In FY 2005, for example, the primary audiences selected for communications projects were builders and the general public. These were selected to develop materials supporting the Solar Decathlon, which was a major Solar Program event held in early FY 2006. The purpose of the solar communications and outreach plan includes the following: • Describes to all relevant stakeholders the major activities in the Solar Program’s communications effort over the next year. • Promotes the development and distribution of training and education materials about solar energy and allocates sufficient funding and other resources. • Focuses on materials such as descriptive brochures, fact sheets, and briefing materials. Although these materials are still printed, more emphasis is being given to their availability for downloading from the Solar Program Web site. • Highlights updates of the Solar Program Web site, and the coordination of events and trade-show exhibits. 104PDF Image | Concentrating Solar Power
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