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or operated. Exploring these areas in depth enables us to better understand their relationships. The steps for researching and exploring these three areas include; 1) the Current Situation, 2) Timelines, 3) Forces, and 4) Holistic System Integration. These steps are explored during the design development process, which enhances the designer’s knowledge relating to the product. They find deeper insights into the broader issues, and become more aware of the product, the user nuances, and the surroundings. This enables them to develop a deeper holistic point of view. Knowledge gained through documenting the current situation in three areas (product, people, and environ- ment) gives us the ability to react. When looking closely at the product we collect information about the current sit- uation, which is similar to benchmarking. Observing the current situation of people helps us understand the user better and how they may react to the introduction of new products or systems. Exploring aspects of the environ- ment is helpful in creating products that are integrated into the broader system as a whole. Understanding the current situation is critical; however, it is limited in scope. Collecting information in the form of timelines can inform the development process giving designers the ability to anticipate what might come next. Researching the history or timeline of a product, technology, or ser- vice gives us insights so we can calculate more accurately predictions of what might happen in the future. When working with people and timelines we gain knowledge that helps us to predict what this person may do. Envi- ronmental timelines can give us this same ability. Gener- ating timelines provides us with accurate information in order to anticipate what comes next. This information is important to consider as designers, but there is more to contemplate. Forces outside the product need to be considered since they influence design. External forces relating to the product impact design parameters. These may include politics, government regulations, policies, and corporate profits. If we know these forces we can design to them or challenge them. Internal forces for people are the vis- ceral emotions that move us and can explain why people do what they do. Forces of nature relating to the environ- ment can be specific to a location, region, or broader area. This reveals how surrounding forces influence systems on a small or large scale. Information relating to these various forces affect design and are critical in driving the decision making process for designers. Researching and discovering systems from a holistic perspective is critical. Systems relating to the product basically involve looking closely at the components and how they work together. Optimizing the location of sub- components within a product or vehicle to enhance the design is what all good designers should already be doing. Applying sustainable development practices is critical early on in the design process. Mental models and pat- terns influence how people make choices through their individual perspectives, which determine how they pro- cess information and make judgments. This resolves the choices they make, which directly links to whether they will accept or reject a new product. This is important to understand when introducing new systems and products. Looking at how a product integrates into the environ- ment gives designers a broader perspective of systems as a whole. This can be extremely powerful in imple- menting strategic design opportunities that lead to the transformation of systems. 5.1. Example of product with systems Numerous examples of products designed with aspects of systems thinking merged into the design process can be found in production today. For example, bike-sharing schemes are a form of alternative transportation. Ini- tiated first in 1960’s in Europe, bike-sharing has been getting popular in the United States where car owner- ship is a strong part of the culture. The number of cities that have bike-sharing systems is drastically increasing. Cities are providing better infrastructure for this sys- tem to encourage urban dwellers and tourists to use bike-sharing options instead of driving. The following section describes two very different sce- narios of contrasting scales where systems are an integral part of the concept. 5.1.1. Elon Musk the awakened designer Elon Musk is the CEO of Tesla Motors and has rec- ognized challenges with the current energy and trans- portation situation. Tesla Motors has developed tech- nologies that have advanced vehicle electrification and is currently producing the Tesla product line of all- electric vehicles. In order to make a support structure for these electric vehicles, Musk is implementing a system of Supercharging stations across the United States [2]. This greatly enhances the services and user experiences related to electric vehicle ownership. Without such a holistic system, customers may be reluctant to move from a combustion-powered engine to an all-electric vehicle. Musk has also helped start and is the chairman of SolarCity [13], a company that designs, finances, and installs solar energy systems. SolarCity retrofits and builds charging stations for electric vehicles. Tesla Motors supplies advanced batteries and technology that SolarCity turns into energy storage systems for cus- tomers. Clearly SolarCity and Tesla Motors are excellent COMPUTER-AIDED DESIGN & APPLICATIONS 5PDF Image | Advancing Creative Development Process
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