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Emancipated entrepreneuring in the nascent commercial spaceflight industry: Authoring ecosystems by Branson, Diamandis, and Musk. Copyright © 2018 Ewan Reid _______________________________________________________________________________________________________________________________________________ 1 Introduction The emancipatory perspective on entrepreneuring was proposed by Violina Rindova, Daved Barry, and David Ketchen in the introduction to a 2009 Academy of Management Review special topics forum on “Entrepreneuring” (Rindova et al. 2009). This way of examining the activities undertaken by entrepreneurs – emphasizing verbs and actions rather than nouns and things – put a renewed focus on process and the particular ways in which entrepreneurs bring about change. Jennings et al. (2016) writes: “Every once in a while, a groundbreaking paper is published with paradigm-shifting potential. One of these is Rindova, Barry, and Ketchen’s (2009) reconceptualization of entrepreneurial activity as a means of emancipation” (p. 81). This thesis examines how business ecosystems (Moore, 1993, 1996, 2006, 2013; Iansiti & Levien, 2004; Muegge, 2013; Muegge & Mezen, 2017) feature in the emancipation actions of technology entrepreneurs – an open question thus far unaddressed in either the business ecosystems or the emancipatory entrepreneurship literatures. On one hand, there are compelling theoretical reasons to expect that business ecosystems could be emancipating. Baldwin & von Hippel (2011) show that the open collaborative innovation processes that anchor many business ecosystems are increasingly viable as the costs of design and communication drop, Muegge (2013) argues that business ecosystems are one possible remedy to problems faced by early- stage technology entrepreneurs, and Muegge & Mezen (2017) demonstrate an association between ecosystem participation with business model innovation. For technology _______________________________________________________________________________________________________________________________________________ 1

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