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Chapter 2: Literature review 14 _______________________________________________________________________________________________________________________________________________ 2.1.3 Making declarations Making declarations refers to “unambiguous discursive and rhetorical acts regarding the actor's intentions to create change” (Rindova et al. 2009, p. 485). “Declarations are intended for specific audiences and are bound by customs of rhetoric, speaking, and listening” (p. 486). Unlike legitimation activities that disguise differences, entrepreneuring may involve exposing contractions and differences to generate stakeholder support for an intended change in the status quo. Contestations from others may be an inevitable consequence of declarations: “The process of declaration and contestation is not simply one of deploying economic resources to alter the attractiveness of an opportunity, but is also one of meaning and rhetoric and ultimately of altering societal beliefs about the very nature of things” (p. 486). Possible properties are the magnitude of a declaration, the strength of contestations, and the resulting intensity of stakeholder support. Table 5 summarizes the Rindova et al. (2009) examples of making declarations in a tabular form. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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