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Chapter 2: Literature review 25 _______________________________________________________________________________________________________________________________________________ and development and design of products and services, and law. Table 10 is a summary of prior ideas most relevant here to the business ecosystem organizational form, each of which are further explained in the following paragraphs, organized by domain of research and practice. Table 10: Subset of related ideas that influenced Moore (2006) Domain Business Strategy Marketing Research and development, and design of products and services Related ideas in research and practice Collaboration outside of traditional structures; complementors; co-opetition; An extended “ecosystem for wealth creation” in developing countries serves the world's materially poorest citizens Marketing complementary products and services Modularity of product architectures, organizations, and industrial economies Open source software, peer production, distributed creativity Democratizing innovation; user innovation; community innovation Open innovation Peer production; legal and regulatory barriers to the most open of the business ecosystem forms Sources cited by Moore Brandenburger & Nalebuff (1996) Prahalad (2005) Moore (1999) Baldwin & Clark (2000) Raymond (2001) Weber (2004) von Hippel (2005) Chesbrough (2003) Benkler (2002) Lessig (2004) Law In the domain of business strategy, Brandenburger & Nalebuff (1996) had used game theory to develop a set of guidelines to facilitate the explanation of a given business strategy. Co-opetition, a portmanteau of cooperation and competition, refers to informal collaboration between firms which can include elements of competition and collaboration as deemed beneficial to each firm. Complementor refers to a firm that adds value to a mutual customer through the sale of a product or service complementary to another firm’s offerings to those customers. Prahalad (2005), examining the businesses that serve _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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