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Chapter 2: Literature review 30 _______________________________________________________________________________________________________________________________________________ learn faster, and reach farther than otherwise possible, while sharing some of the risks and costs with others. Muegge & Mezen (2017) demonstrated an association between ecosystem participation and business model innovation by early-stage technology entrepreneurs: “More intense participation in the ecosystem is associated with higher business model differentiation, sophistication, and extent of change” (p. 157). For technology entrepreneurs, business ecosystems can thus be an enabler, a legitimizer, a differentiator and an impetus for change creation. On the theme of platforms, Gawer (2014, p. 1239) writes: platforms can be usefully conceptualized as evolving organizations or meta- organizations that: (1) federate and coordinate constitutive agents who can innovate and compete; (2) create value by generating and harnessing economies of scope in supply or/and in demand; and (3) entail a modular technological architecture composed of a core and a periphery. This definition sought to unify the engineering notion of platforms as architectures of modular components with the economics notion of platforms as multi-sided markets – either of which can anchor a business ecosystem. Gawer & Cusumano (2014) identified two types of platforms, internal and external, with external platforms being open to outside firms and distinguished by the potential for network effects. External, or industry, platforms “provide the technological foundation at the heart of innovative business ecosystems” (p. 428). They also assert that “platform leaders ... must think broadly about potential competitors from adjacent markets as well as manage the evolution of their technology, business models, ecosystem partnerships, and marketing capabilities” (p. 428). Thomas et al. (2014) “elaborate on the theoretical logics of _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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