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Chapter 2: Literature review 41 _______________________________________________________________________________________________________________________________________________ Iansiti & Levien (2004) argued that successful companies promote their ecosystem’s overall health, mobilizing support and generating change effects. Muegge (2013) argued that a technology entrepreneur in a business ecosystem can mobilize community support to “channel the creative energy of the community towards useful endeavours” (p. 5). Adner (2017) argued that an ecosystem leader communicates the vision of structure and roles to which others defer: “Successful leadership is thus contingent on willing followership” (p. 48). Adner writes (p. 47): Every firm defines its own ecosystem strategy, which encompasses a view on ecosystem structure, ecosystem roles, and ecosystem risk. Across participants, these strategies can range from consistent to contradictory. The greater the consistency in strategy among the relevant actors, the higher the likelihood that their actions will be convergent, but there is not requirement of consistency. Just as critically, there is no presumption that inconsistency will necessarily be recognized within a given time frame. Partner alignment is a critical consideration for all participants (p. 47): In the context of a given firm’s ecosystem strategy, partner alignment is assessed relative to the focal firm’s ability to bring its partners into the positions and roles that its ecosystem strategy envisions. An approach to partner alignment thus entails, first, recognizing gaps; and second, creating conditions (whether through resource allocation or revision of strategy) for closing these gaps. Alignment structure “refers not only to compatible incentives and motives but also raises the question of actors’ consistent construal of the configuration of activities” (p. 42). Thus the making declarations construct of the emancipatory perspective is central to the activities of ecosystem leaders and followers to bring about the alignment of ecosystem activities, actors, positions, and links. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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