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Emancipated entrepreneuring in the nascent commercial spaceflight industry: Authoring ecosystems by Branson, Diamandis, and Musk. Copyright © 2018 Ewan Reid _______________________________________________________________________________________________________________________________________________ 3 Research design and method This chapter presents the research design and detailed method to answer the research question posed in chapter 1. The chapter is structured in seven sections – one section for each step of the research method. Table 14 summarizes the seven steps of the research method, the activities undertaken, and the outcomes of each step. Table 14: Steps of the research method Step 1. Conceptual development 2. Select cases 3. Refine and validate coding 4. Incident coding 5. Event coding 6. Organizational form coding 7. Cross-case comparison and explanation-building Description of activity undertaken Select and/or develop operational frameworks for emancipation and organizational forms Compile list of candidate entrepreneurs and ventures. Develop selection criteria. Apply criteria to select three cases and sources material. Apply the operational frameworks in a set of pilot exercises to refine and validate the codes and approach, and the selection of tools and sources Code the source material to identify incidents Code the incidents to emancipation events Code the emancipation events to organizational forms Compare the three cases using cross-case techniques recommended by Yin (2011); develop explanations of similarities and differences Outcomes • Inventory of published articles citing Rindova et al. (2009) • Inventory of operational specifications of emancipation in the published literature • Two operational frameworks: 1) emancipation constructs 2) organizational forms • List of candidate entrepreneurs • Set of selection criteria • Selection of 3 cases and sources • Coding pilot #1 (manual coding of a press release) • NVivo data file configured with source material ready for coding • Coding pilot #2 (NVivo coding of a press release and sample chapter) • NVivo data file with incidents • NVivo data file with events • Summary tables of emancipatory events for each case • NVivo data file with events categorized by organizational form • Summary tables of events and organizational forms • Observations and explanations • Answer to the research question _______________________________________________________________________________________________________________________________________________ 44

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