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Chapter 3: Research design and method 50 _______________________________________________________________________________________________________________________________________________ for our analysis, and (2) we preferred some variation with respect to the venture’s product and service offerings within the domain of commercial spaceflight. After imposing the first criterion, only three candidates remained. Each of the three remaining candidates had very different product or service offerings – one each of space tourism, incentive competitions, and launch services – collectively satisfying the second criterion. 3.3 Step 3: Refine and validate coding Following the recommendations of Poole et al. (2000) and others, we applied the approach and the version 1 operational specifications previously developed in step 1 of the method in a set of exploratory pilot exercises with small data sets to refine and validate the codes and approach, and the selection of tools and sources. Coding pilot #1 was comprised of two activities. First, two coders (the author and supervisor), working independently, each examined a “pilot source” – a one-page February 2017 press release from SpaceX – attempting to directly identify and code events from the text of the source document. The first coder (the author), coded the pilot source using NVivo, a software package for qualitative data analysis. The second coder (the supervisor), coded the source manually using a word processor document as the data file. Second, after comparing results, both coders more closely examined the capabilities and limitations of NVivo as a potential fit with the requirements of this research; helpful sources of information included Bazeley & Jackson (2013), the NVivo documentation, and the Research Support Services staff at the Carleton University Library. The lessons learned from coding pilot #1 were captured in an 11-page coding pilot #1 document and enfolded into a revised operational specification (version 2). _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan Reid

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