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Chapter 4: Results 57 _______________________________________________________________________________________________________________________________________________ 4.2.1 Candidate entrepreneurs and space ventures Table 16 is the set of candidate entrepreneurs, space ventures, and notes, sequenced alphabetically by surname of the entrepreneur. Only books by traditional publishers are considered; self-published books are excluded from consideration. 4.2.2 Applying the selection criteria Section 3.2 previously developed to two selection criteria to choose the cases from the list of candidates: (1) there exists a recent book about the entrepreneur and their space venture, either authored by the entrepreneur or about the entrepreneur, to provide source material for our analysis, and (2) we preferred some variation with respect to the venture’s product and service offerings within the domain of commercial spaceflight. The first criterion eliminated Eric Anderson and Robert Bigelow due to data availability; neither entrepreneur has authored a book, nor been the subject of a book. As a practical matter, it also eliminated Jeff Bezos; both books written about Bezos, Stone (2013) and Brandt (2011), focus on Amazon.com rather than Blue Origin, and both books are older than the 2015 books about or by Branson, Diamandis, and Musk. The three remaining candidates were Sir Richard Branson, founder of Virgin Galactic, Peter Diamandis, founder of XPRIZE, and Elon Musk, founder and CEO of SpaceX. Each space venture had very different product or service offerings – space tourism, incentive competitions, and launch services, respectively – also satisfying the second criterion for variation of products and services. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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