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Chapter 4: Results 59 _______________________________________________________________________________________________________________________________________________ 4.2.3 Case 1: Sir Richard Branson and Virgin Galactic The first of the three cases is Sir Richard Branson, founder of Virgin Galactic. The primary source material is Branson’s most recent book, the revised paperback edition of The Virgin Way: If it’s not Fun, it’s not Worth Doing (Branson, 2015). Born in London, UK, in 1950, Branson became an entrepreneur at an early age starting a magazine, Student, and founding mail-order record business after dropping out of high school (Forbes, 2017). Branson attributes his dyslexia and borderline Attention Deficit Disorder, in part, for the misfit with traditional schooling (Branson, 2015, p. 4). Branson founded Virgin Records in 1972, which became one of the biggest record companies in the world (Diamandis & Kotler, 2015, p. 124) and the first of over 500 companies that he founded. The sale of Virgin Records provided Branson with $800M which he used to support his nascent Virgin Atlantic airline (Diamandis & Kotler, 2015, p. 125). In 2004, Branson entered the commercial spaceflight business with a “deal under which a new space tourism company, Virgin Galactic, would license the technology behind Spaceship One—funded by Microsoft co-founder Paul Allen and designed by Burt Rutan—to take paying passengers into suborbital space” (Klotz, 2013). 4.2.4 Case 2: Peter Diamandis and XPRIZE The second of the three cases is Peter Diamandis, founder and executive chairman of XPRIZE. The primary source material is Diamandis’ second and most recent book, the first edition of Bold: How to Go Big, Achieve Success, and Impact the World (Diamandis & Kotler, 2015). According to his own personal website (https://diamandis.com), “Dr. Peter H. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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