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Chapter 4: Results 68 _______________________________________________________________________________________________________________________________________________ Making declarations event Statement of intent to create change Forms of the Contestations Overcoming discursive or from others contestations rhetorical acts 01-Maintain full control of company 02-The Virgin Way "Let'sfaceit:countriesgoto war to protect their freedom and independence" (p. 165). The way to drive a company's direction is to maintain freedom and independence. The Virgin Way declares the shared expectations of how things are done differently at Virgin. “When someone who has just joined us from outside comes out of their first, usually highly informal, strategy or product meeting and says, 'Wow, you folks certainly do things differently, don't you?' the response is often, 'Yup, that's the Virgin way', usually said with a smile and a knowing wink” (p. 5). Books, presentations, and interviews. Action to keep Virgin Galactic and other companies in the Virgin Group privately-held. Books, presentations, and interviews. Embedded in everyday discourse and corporate culture. "Sure,Richard.I'm not saying I want to do it, but if I were to go the IPO route I'd only sell a minority stake so I'd have the best of both worlds– we'd raise some cash and I'd still be running the company–right?" (p. 165). “Wrong!Trustme,I've been there. While on paper you may still be running the company, I can assure you from personal experience that the company you're running and your freedom to run it the way you're accustomed to doing, are never going to be the same after you've gone public” (p. 165). Table 21: Branson: making declarations events 4.5.2 Diamandis There are eight emancipation events in total for Peter Diamandis. Table 22 summarizes the two seeking autonomy events. Page numbers in this subsection refer to Diamandis & Kotler (2015), Bold, unless otherwise noted. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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