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Chapter 4: Results 72 _______________________________________________________________________________________________________________________________________________ 4.5.3 Musk There are seventeen emancipation events in total for Elon Musk and SpaceX. Table 25 (part 1 of 2) and Table 26 (part 2 of 2) summarize the six seeking autonomy events. Page numbers in this subsection refer to Vance (2015) unless otherwise noted. Seeking Perceived constraint Breaking free of or breaking up the perceived autonomy constraint event 01-Space has become boring 02-Do something that matters 03-CEO in control of own company Space has become boring; no longer exciting. People "had grown cynical about anything novel happening in space again" (p. 103). The Internet runs on advertising. Too much top talent is wasted working on ways to sell more ads. Musk states: “There are probably too many smart people pursuing Internet stuff, finance, and law” (p. 9). Musk “wanted to be CEO” (p. 67) but ”at both Zip2 and PayPal, the companies’ boards came to the conclusion that Musk was not yet CEO material” (p. 91). Both “had been ripped away from Musk and given to someone else to run” (p. 97). Successful technology companies are expected to “go public” to raise capital and provide an exit for early investors. Russia is the sole supplier of launch vehicles for space missions.. "The Russians were the only ones with rockets that could possibly fit within Musk's budget" (p. 103). “Musk would inspire people to think about exploring space again by making it cheaper” (p. 108). “He wanted to inspire the masses and reinvigorate their passion for science, conquest, and the promise of technology” (p. 101). “Where Mark Zuckerberg wants to help you share baby photos, Musk wants to ... well ... save the human race from self-imposed or accidental annihilation” (p. 17). “[Musk’s] empathy is unique. He seems to feel for the human species as a whole without always wanting to consider the wants and needs of individuals” (p. 363). Musk founded SpaceX with $100M of his own money from the acquisition of PayPal by eBay in 2002. Launching, growing, and exiting two previous companies, Zip2 and X.com, provided credibility, and investing his own money provided autonomy. “With such a massive up-front investment, no one would be able to wrestle control of SpaceX away from Musk as they had done at Zip2 and PayPal” (p. 116). SpaceX remains privately held. Musk writes in email to staff: “Creating the technology needed to establish life on Mars is and always has been the fundamental goal of SpaceX. If being a public company diminishes that likelihood, then we should not do so until Mars is secure” (p. 260) Musk built the Falcon rocket for small payload missions. "Musk would inspire people ... by making it cheaper to explore space" (p. 108). 04-Must use Russian launch vehicles Table 25: Musk: seeking autonomy events (part 1 of 2) _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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