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Chapter 4: Results 74 _______________________________________________________________________________________________________________________________________________ Authoring event 01-Join the network 02-Attempt to buy Russian ICBMs 03-SpaceX is a Silicon Valley space company Old status quo to be changed Prior to 2001, Musk was an outsider to the space industry. Launches required specialized launch vehicles such as Russian Soyuz rockets. “Musk felt that the space industry had not really evolved in about fifty years. The aerospace companies had little competition and tended to make supremely expensive products that achieved maximum performance. They were building a Ferrari for every launch” (p. 114). New arrangement supporting change-creating intent Musk’s 2001 move from Silicon Valley to Los Angeles gave him access to the space industry (p. 97). Musk joined social networks: donated to the Mars Society and Mars research (p. 100); joined the Mars Society board of directors; announced founding the Life to Mars Foundation (p. 102); discussed investing $20M to $30M in a Mars project (p. 103); built connections with ambitious engineers (p. 111). In 2002, “Musk intended to buy a refurbished intercontinental ballistic missile, or ICBM, from the Russians and use that as his launch vehicle” (p. 104). Musk met with Russians twice in Moscow and once in California. Musk was willing to pay $20M for three ICMBs, but did not reach a deal (pp. 106-107). Founded SpaceX in 2002. ”[Musk] had taken much of the Silicon Valley ethic behind moving quickly and running organizations free of bureaucratic hierarchies and applied it to improving big, fantastic machines and chasing things that had the potential to be the real breakthroughs we’d been missing” (p. 14). “SpaceX was to be America’s attempt at a clean slate in the rocket business, a modernized reset” (p. 114) Musk set “insanely ambitious timelines” (p. 114), used open-concept offices where scientists and engineers worked alongside welders and machinists (p 113), hired young overachievers fresh from college for rank-and-file engineers and poached top engineers from Boeing, Lockheed Martin, and Orbital Sciences (p. 120), contracted with suppliers outside of the aerospace sector (p. 132), and “never relented in asking his employees to do more and be better” (p. 131). “The only way to keep up ... was to do what SpaceX had promised from the beginning: operate in the spirit of a Silicon Valley start-up” (p. 130). Procured unconventional launch facility: A former U.S. military missile test site on the Kwajalein Island (Kwaj), an atoll between Guam and Hawaii in the Marshall Islands, and adapted the site to their needs (p. 135). Table 27: Musk: authoring events (part 1 of 2) 04-Launch facility Launch tests happen at air force bases; high cost; long wait times. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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