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Chapter 4: Results 81 _______________________________________________________________________________________________________________________________________________ 4.7 Cross-case comparisons The final step of the research method is cross-case analysis. The following three subsections each examine one of the three event types across all three cases. A fourth subsection compares the three cases with respect to organizational forms. A fifth subsection develops an explanation for differences in organizational forms. 4.7.1 Seeking autonomy The seeking autonomy results were reported in Table 19 (Branson), Table 22 (Diamandis), and Table 25 and Table 26 (Musk). Consistent with the emancipation perspective on entrepreneuring, seeking autonomy was impetus for action for all three entrepreneurs. Each sought to breaking free of or break up perceived constraints in their environment. Two entrepreneurs felt constrained by the slow pace of progress and limitations of government space agencies: Diamandis by the realization that NASA would never get him to space, and Musk by the low shared expectations regarding progress in space, the lack of credible projects to get humans to Mars, the lack of domestic and lower-cost alternatives to the Russian Soyuz launch vehicles, and the high cost structures imposed by current practices such as using rockets and capsules only once. Two entrepreneurs felt constrained by the low-impact problems addressed by most businesses: Branson sought to improve improve lives by making a positive difference, and Musk sought to do something that matters for the entire human species. In particular, Musk felt constrained by the vulnerabilities of being a single-planet species, and sought to break free by becoming a multi-planet species. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan Reid

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