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Chapter 4: Results 82 _______________________________________________________________________________________________________________________________________________ All three entrepreneurs were unique in some way. Branson, uniquely, sought to break free of boredom by pursuing fun projects and business opportunities. Diamandis, uniquely, sought to break free of money as the de facto reward to motivate action by promoting and applying intrinsic rewards that unlock higher performance. Musk uniquely, sought to break free of control by investors, who had replaced him as CEO in two previous companies. 4.7.2 Authoring The authoring results were reported in Table 20 (Branson), Table 23 (Diamandis), and Table 27 and Table 28 (Musk). Consistent with the emancipation perspective on entrepreneuring, all three entrepreneurs took ownership by defining new arrangements to replace an old status quo. Each entrepreneur founded a new venture related to commercial spaceflight. Although the ventures differed with respect to product and service offers, each followed directly from the impetus of seeking autonomy by the founding entrepreneur. Branson’s Virgin Galactic was exciting and may improve lives by “opening up space to the rest of us”. Diamandis’ XPRIZE opened up space to private companies, and motivated with progress in novel ways. Musk’s SpaceX would make space seem exciting again, while developing technology that could send people to Mars, with Musk in control of his own privately-held venture. Some authoring events were internal to the space venture. For example, both Branson and Musk established particular cultures within their space ventures. However, the Virgin Way of Branson was quite different from Silicon Valley culture of Musk. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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