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Chapter 4: Results 83 _______________________________________________________________________________________________________________________________________________ Other authoring events were external the space venture. Some of the new arrangements of Diamandis were intended to enable others to solve big problems. 4.7.3 Making declarations The making declarations events were reported in Table 21 (Branson), Table 24 (Diamandis), and Table 29 (Musk). Consistent with the emancipation perspective on entrepreneuring, all three entrepreneurs made unambiguous discursive and rhetorical acts regarding intentions to make change. Branson’s declarations were about maintaining control of his companies and leading The Virgin Way. Diamandis’ declarations were about intent to launch his own bold space ventures, and about inspiring others to higher achievement and ambition. Musk’s declarations were about technological progress, perseverance, massive cost reduction, and remaining in control to maintain focus on ambitious goals. For each entrepreneur, the making declarations events exposed differences, generated supported, and established expectations. 4.7.4 Organizational forms and ecosystem events The organizational form results reported in Table 30, Table 31, and Table 32 illustrate differences between the three cases. For each case, a different organizational form was most prominent in the emancipation events. For Branson and Virgin Galactic, the market form was most prominent. For Diamandis and XPRIZE, the business ecosystem form was most prominent. For Musk and SpaceX, the hierarchy was most prominent. Of the twenty-two emancipation events coded to organizational forms, six events were coded to business ecosystems. None of Branson’s events were coded to business _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan Reid

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