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Chapter 4: Results 87 _______________________________________________________________________________________________________________________________________________ Table 35: Making declarations events coded to the business ecosystem form Making declarations event Statement of intent to create change Forms of the Contestations Overcoming discursive or from others contestations rhetorical acts Diamandis-MD- 02-Future of abundance [Evident: bring together a multitude of contributors to solve problems] “What I witnessed from the helm of [XPRIZE and Singularity University] was a world where the basic necessities of life were becoming cheaper and globally accessible... Four potent emerging forces— exponential technologies, the DIY innovator, technophilanthropists, and the rising billion—give us the ability to solve many of the world’s grandest challenges over the next two to three decades. That is, we will soon have the power to meet and exceed the basic needs of every man, woman, and child on the planet” (p. xi) Co-authored book: Abundance (2012) Exponential technologies grow slowly at first when the doubling is small; can be easily dismissed or overlooked. "Exponential technology is not just putting linear companies out of business, it's also putting linear industries out of business. It's shifting the entire landscape, disrupting traditional industrial processes" (p. 17). In the “future of abundance” event (Diamandis-MD-02), Diamandis described an achievable future to mobilize support from “a multitude of contributors” to bring about that future by making it happen. Diamandis reshaped interpretations and expectations of small changes today that could be signals of exponential technologies in the future – the technologies could help solve the worlds biggest problems and disrupt the status quo. 4.7.5 Explanation of organizational forms The differences between the three cases suggest two partial and reinforcing explanations for why different entrepreneurs favoured different organizational forms for their emancipation actions. Of particular interest here is theorizing, by means of explanation-building from theory and case evidence (Yin, 2014), about why the business ecosystem organizational form featured prominently for Diamandis and less prominently for Musk and Branson. Both explanations are tentative, likely incomplete, and in need of further validation, inferred only from the results of these three cases. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan Reid

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