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Chapter 5: Discussion 92 _______________________________________________________________________________________________________________________________________________ limited prior experience and limited access to partners of early-stage technology entrepreneurs (Bailetti, 2012; Muegge, 2013; Bailetti & Bot, 2013; Muegge & Mezen, 2017), (5) the limitations imposed by producer innovation (von Hippel, 2005; Baldwin & von Hippel, 2011), and (6) an entrenched taken-for-granted value proposition reinforced by established structures (Adner, 2017). Authoring is defining new resource arrangements, relationships, and rules of engagement – taking ownership to change positions of power, realize change-creating intent, and preserve and enhance emancipatory potential (subsection 2.1.2). Authoring thus includes the various structural work to create a new business ecosystem, or to join, maintain, grow, or change an established ecosystem, including choosing or changing roles (Iansiti & Levien, 2004), attracting specialized complementors (Brandenburger & Nalebuff, 1996), guiding the development of the core platform (Gawer, 2014; Gawer & Cusumano, 2014; Thomas et al. 2014), and coordinating co-evolution of the network (Moore, 2006). According to Adner (2017), ecosystem structure is “alignment of activities, actors, positions, and links” (p. 40) – all four parts falling within the scope of authoring. Likewise, formulating an ecosystem strategy – “the way in which a focal firm approaches the alignment of partners and secures its role in a competitive ecosystem” (Adner, 2017, p. 47) – is partly an authoring activity. Making declarations is about managing interpretations and expectations, mobilizing support, and generating change effects through discursive and rhetorical acts about intended change (subsection 2.1.3). Making declarations thus includes the various discursive and rhetorical work of business ecosystems: promoting ecosystem health _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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