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Chapter 5: Discussion 94 _______________________________________________________________________________________________________________________________________________ The organizational hierarchy was the favoured form for the emancipatory actions of Elon Musk, founder of SpaceX. Musk innovated in-house through vertical integration, relentlessly in-sourcing work previously accomplished through suppliers, and reducing dependence on others. This was consistent with Musk’s version of seeking autonomy to maintain focus on bold long-term goals – including making humans an interplanetary species by establishing a sustainable human settlement on Mars. Markets were the favoured form for the emancipatory actions of Richard Branson, founder of Virgin Galactic. Branson chose to license the core technologies for spaceflight, contract with suppliers for development and prototyping, and enter into a joint venture for production manufacturing. This was consistent with Branson’s version of seeking autonomy to pursue what he found most exciting, fulfilling, and impactful. 5.1.3 Authoring ecosystems Four authoring events were coded to the business ecosystem organizational form (subsection 4.7.4, Table 34) – the highest event count of the three emancipation elements. “Incentive prizes to solve global challenges” (Diamandis-A-01) utilizes multiple forms of innovation including open innovation (Chesbrough, 2003), democratized innovation (von Hippel, 2005), and open collaborative innovation (Baldwin & von Hippel, 2011). The change-creating intent was to motivate innovation in specific domains and high-impact problems, and the means was novel incentives: contests and innovation prizes as new rules of engagements. XPRIZE launched as the keystone (Iansiti & Levien, 2004) and leader (Adner, 2017) of this new ecosystem. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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