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Chapter 5: Discussion 98 _______________________________________________________________________________________________________________________________________________ appealing for entrepreneurs facing resource constraints for whom vertically-integrated hierarchies and contracting the required goods and services in the market are unattainable, and less appealing for entrepreneurs with abundant wealth for whom traditional forms are viable. In the case results reported in subsection 4.7.4 and discussed in subsection 5.1.2, Diamandis favoured business ecosystems for emancipatory actions. Facing the problems of limited resources and limited access to partners typical of early-stage technology entrepreneurs (Muegge, 2013), Diamandis founded new keystones organizations (Iansiti & Levien, 2004), nurtured ecosystems anchored around shared purpose (Moore, 2013), enabled collaborative innovation (Baldwin & von Hippel, 2011), and launched privately- funded space startups addressing specialized niches. Branson, with control of the Virgin Group of Companies and declarations to maintain the full control of Virgin Galactic, favoured the market form. Musk, with a personal fortune from the acquisition of PayPal and a high need for control, favoured the vertically-integrated organizational hierarchy. These propositions are internally-consistent to explain the case results but have not been validated with other entrepreneurs or other industry sectors. 5.2 Insights There are at least three insights from the results of this thesis: (1) business ecosystems can and do feature in emancipation, most strongly evident in the authoring core element of the emancipation perspective but also evident in the seeking autonomy and making declarations elements, (2) the emancipation potential of business ecosystems _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan Reid

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