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Chapter 5: Discussion 107 _______________________________________________________________________________________________________________________________________________ Conversely, entrepreneurs endowed with significant wealth and demanding absolute control may find ecosystems constraining. 5.6 Contribution to practice This thesis also contributes to management practice. The formal specification of emancipatory actions by Sir Richard Branson, Peter Diamandis, and Elon Musk will be of interest to ambitious technology entrepreneurs seeking ideas, inspiration, and insights for their own emancipatory endeavours. All three case entrepreneurs successfully sought autonomy by escaping perceived constraints, authored new rules of engagement and organizational arrangements to bring about change, and made declarations to mobilize support. Peter Diamandis made extensive use of business ecosystem structures and collaborative innovation to enact change; like many early-stage technology entrepreneurs with ambitious dreams, neither vertical integration nor paying others for services in the marketplace were feasible approaches. Diamandis was willing to motivate and enable others. Richard Branson and Elon Musk had both amassed significant wealth from prior successes, and demanded direct personal control of their companies. Both choose more traditional organizational structures for their space ventures: Branson licensed the core technologies, contracted with suppliers for development and prototyping, and entered into joint ventures manufacturing and operations, and Musk invested his own personal wealth to innovate in-house through vertical integration, relentlessly in-source work by suppliers, and reduce dependence on others. Despite different approaches to organization, all three entrepreneurs sought for and achieved both profits and social outcomes. _______________________________________________________________________________________________________________________________________________ Copyright © 2018 Ewan ReidPDF Image | Carbon Removal
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