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The company has built a detailed growth strategy centered on five key tenets: 1. Enhance producer competitiveness with added profitability and sales differentiation 2. Rapid plant retrofits with very low barriers to adoption 3. Seamless integration that is complementary to CO2 solutions, regulations, and supply chains 4. Continuous innovation of low-carbon, digital, and circular technologies 5. Win-win global partnerships across the construction value chain, government, and industry CarbonCure’s Path to the Decarbonization of Concrete The CarbonCure Mission: Our Path to Reducing 500 Megatonnes of CO2 Annually In 2012, CarbonCure set out on a mission to decarbonize the concrete industry. The first step on that mission was to align CarbonCure’s commercial goals with an environmental goal to reduce the CO2 emissions from the concrete industry by 500 Mt annually by 2030. 1. Enhance Producer Competitiveness with Added Profitability and Sales Differentiation CarbonCure believes that the responsibility for reducing carbon in the built environment should not be shouldered by concrete producers alone — nor should the costs. As such, the onus is on carbon removal technology innovators like CarbonCure to be extra creative with their solutions, ensuring each one is pragmatic and drives real economic value for the concrete industry and for producers. Every technology developed by CarbonCure aims to make the manufacturing process more efficient, unlocking value along the entire manufacturing chain and increasing profitability for concrete producer companies. Producers also gain a stronger competitive advantage to meet the rapidly growing demand for low carbon and circular construction materials. CarbonCure can also help producers differentiate and offer sustainable concrete products to their markets. Irving Materials Inc. (imi) is an excellent example of a producer that built a competitive advantage in the midwest by being an early adopter of sustainable concrete solutions. Following its launch, imi’s green concrete led to a host of new business, including a 6,000 cubic yard pour for the Indiana University Purdue University that saved 82 tonnes of CO2. In just a few years, imi surpassed 10,000 tonnes of CO2 savings with CarbonCure—a number that continues to steadily increase every day. 11PDF Image | Concrete EBook Decarbonization
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