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ELON MUSK: A MISSION to SAVE the WORLD by making a list of important people. Scouring the newspaper, they jotted down the names of business leaders and decision makers. And then they started cold-calling each and every one to try to set up a lunch, a dinner, a coffee, any face-to-face meeting where they could pick an expert’s brain and learn something you couldn’t get sitting in a lecture hall. They called sports team owners, business reporters, CEOs, and a lot of bank executives. And one of them, Peter Nicholson, from Scotiabank, thought the Musk brothers’ curiosity, drive, and pluck were absolutely fantastic. “I was perfectly prepared to have lunch with a couple of kids that had that kind of gumption,” Nicholson reminisced to a reporter.36 Thrilled, Elon and Kimbal took a three-hour train ride to pick Nicholson’s brain. The executive was so impressed that he offered Elon a summer internship. That summer, as Elon not only toiled away at his intern-level responsibilities, he also soaked in every detail of banking that he could. And that information didn’t sit idle in his head. Elon analyzed it and summed up the entire banking industry with fresh eyes. To Elon, banks were neither nimble nor innovative. And, in his opinion, their lack of fresh, original thinking in their business was actually costing them money in missed opportunities. “All the banks did was copy what everyone else did. If everyone else ran off a bloody cliff, they’d run right off a cliff with them. If there was a giant pile of gold sitting in the middle of the room and nobody was picking it up, they wouldn’t pick it up either,”37 he said. Elon also learned the more pedestrian lesson of working in a real office: If an office coffee maker is labeled executives only, an intern—no matter how self-assured or brilliant he might be and no 30PDF Image | Elon Musk Excerpts
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