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ChaptEr 2: Launch STEP ONE: Rent a huge house. (They found a ten-bedroom house to suit their needs and got a deal on the rent.) STEP TWO: Live in it during the week. STEP THREE: Turn said house into a nightclub on the weekends. That’s right, a nightclub. Garbage bags darkened the windows, glow-in-the-dark paint lit up the walls, and the bass thumped hard enough to shake the ground outside. And the price to get in? Five dollars a person, which covered drinks. They had enough beer and Jell-O shots on hand to serve the more than five hundred people who showed up. But make no mistake, this wasn’t Elon wanting to party. This was business. “Somebody had to stay sober during these parties. I was paying my own way through college and could make an entire month’s rent in one night,”38 he said. And if Maye happened to be in town visiting her son, Elon gave her a shoebox, a place to sit at the front door, and a job: Collect the money. Elon was hitting his stride. His entrepreneurial spirit thrived, and so too did his studies. He pursued two degrees—one in economics from the Wharton School and the other in physics, turning in papers about solar energy, digitizing books, and new breakthroughs in energy storage. These were very forward-thinking ideas that he wanted to develop and explore. In the 1990s solar energy was not at the top of the average person’s mind. The world was still fixated on oil, and climate change wasn’t a topic of dinner conversation in most homes. Google—who eventually started a massive book digitization project—would not even be a company for four more years. And yet, Elon had delved into these topics with an ability not only to understand them, but to turn them into business plans. 33PDF Image | Elon Musk Excerpts
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