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Glossary of key terms New Carbon Economy1: A growing, inclusive economy that removes and sequesters more carbon from the atmosphere than it emits. Carbon Productivity2: A measure of the economic value derived from carbon in all its forms. Conceptually, Carbon Productivity is to the New Carbon Economy what Labour Productivity is to today’s economy. Return on Carbon Employed3: A measure of the value (financial, environmental or social) created per unit of fossil carbon input. Drawdown4: The moment at which total atmospheric carbon dioxide (CO2) peaks and begins to fall on an annual basis. In other words, the moment at which we have successfully transitioned, globally, to a New Carbon Economy. Carbon removal5: An umbrella term for a range of strategies to capture excess carbon in the atmosphere and either store or use it in biological or technological cycles and sinks (e.g. in soils, materials, and underground geologic formations). Climate positive: A label applied to entities (primarily organisations) that are responsible for a net reduction in the quantity of carbon in the atmosphere. That is to say, they remove more CO2 — or, through their products and services, avoid more CO2 being emitted — than they are responsible for emitting themselves. A note on terms we avoid A key message of this paper is that we need to learn to see carbon as more than just emissions. The language we use to frame different actions can have a significant impact on the way they are perceived. Psychological studies suggest that framing climate action in positive terms is more effective than using negative frames.6 With this in mind, we try to avoid terms like carbon negative, negative emissions, decarbonisation, low carbon and zero carbon (though we acknowledge that much excellent and important work is being done under all of these headings). 1 http://www.centerforcarbonremoval.org/new-carbon-economy/ 2 http://carbonproductivity.com/ 3 Prototype for a Carbon Productivity Tool: Framework, Metrics and Methodologies, https://bit.ly/2v8SSHQ 4 http://www.drawdown.org/ 5 http://www.centerforcarbonremoval.org/what-is-carbon-removal/ 6 See especially Per Espen Stoknes, What We Think about When We Try Not to Think about Global Warming (2015). 3PDF Image | Our Carbon Future White Paper
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