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BEYOND CARBON NEUTRALITY 57 “Communications is at the very center of successful policy engagement for these foundations.” — USC Report: The Communications Supercharge portions of their existing communications and ed- ucation efforts to include initiatives that help make the case for urgent action on carbon removal. Creating strategies to support the development of carbon removal solutions in conjunction with stakeholders from across sectors can also have a large impact. Dedicated events such as workshops and conferences can engage industry, policy, and NGO communities in collaborative efforts to tack- le the uncertainties surrounding carbon removal solutions. In the past, philanthropies have found that co-creating initiatives with key stakeholders can help subsequent grant-making initiatives generate the largest impact while simultaneously increasing the saliency of the issues at hand.42 2. BUILDING THE CASE FOR RD&D AND TECHNOLOGY INNOVATION Before carbon removal solutions reach scale, un- certainties regarding each approach will need to be addressed through RD&D programs. Philanthro- pies can build the case and advocate for increased government and industry spending on RD&D and technology innovation for carbon removal solu- tions in a number of ways. COMMUNICATIONS CASE STUDY: The Center on Philanthropy and Public Policy report The Communications Supercharge highlights the influence philanthropic communications can have through the following example: “Senior VP at Robert Wood Johnson Foundation wrote a blog post in the Huffington Post explaining why the Congressional Budget Office (CBO) should ‘score’ costs of and savings from health prevention programs over a 20-year period rather than its standard 10 years. CBO had long been dug in to a 10-year time frame. The blog was widely read and re-tweeted, resulting in interviews with and quotes in the Wall Street Journal, Bloomberg and AOL Financial News and many discussions with CBO. Several weeks later, CBO announced it would score prevention sections of health reform legislation using a 20-year window.” 43 • ••PDF Image | Philanthropy Final Report
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