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then contract with suppliers for the other components of the rocket. The company would gain an edge over the competition by building a better, cheaper engine and by fine-tuning the assembly process to make rockets faster and cheaper than anyone else. This vision included the construction of a type of mobile launch vehicle that could travel to various sites, take the rocket from a horizontal to vertical position, and send it off to space—no muss, no fuss. SpaceX was meant to get so good at this process that it could do multiple launches a month, make money off each one, and never need to become a huge contractor dependent on government funds. SpaceX was to be America’s attempt at a clean slate in the rocket business, a modernized reset. Musk felt that the space industry had not really evolved in about fifty years. The aerospace companies had little competition and tended to make supremely expensive products that achieved maximum performance. They were building a Ferrari for every launch, when it was possible that a Honda Accord might do the trick. Musk, by contrast, would apply some of the start-up techniques he’d learned in Silicon Valley to run SpaceX lean and fast and capitalize on the huge advances in computing power and materials that had taken place over the past couple of decades. As a private company, SpaceX would also avoid the waste and cost overruns associated with government contractors. Musk declared that SpaceX’s first rocket would be called the Falcon 1, a nod to Star Wars’ Millennium Falcon and his role as the architect of an exciting future. At a time when the cost of sending a 550-pound payload started at $30 million, he promised that the Falcon 1 would be able to carry a 1,400-pound payload for $6.9 million. Bowing to his nature, Musk set an insanely ambitious timeline for all of this. One of the earliest SpaceX presentations suggested that the company would complete its first engine in May 2003, a second engine in June, the body of the rocket in July, and have everything assembled in August. A launchpad would then be prepared by September, and the first launch would take place in November 2003, or about fifteen months after the company started. A trip to Mars was naturally slated for somewhere near the end of the decade. This was Musk the logical, naïve optimist tabulating how long it should take people physically to perform all of this work. It’s the baseline he expects of himself and one that his employees, with their human foibles, are in a never-ending struggle to match. As space enthusiasts started to learn about the new company, they didn’t really obsess over whether Musk’s delivery schedule sounded realistic or not. They were just thrilled that someone had decided to take the cheap and fast approach. Some members of the military had already been promoting the idea of giving the armed forces more aggressive space capabilities, or what they called “responsive space.” If a conflict broke out, the military wanted the ability to respond with purpose- built satellites for that mission. This would mean moving away from a model where it takes ten years to build and deploy a satellite for a specific job. Instead, the military desired cheaper, smaller satellites that could be reconfigured through software and sent up on short notice, almost like disposable satellites. “If we could pull that off, it would be really game-changing,” said Pete Worden, a retired air force general, who met with Musk while serving as a consultant to the Defense Department. “It could make our response in space similar to what we do on land, sea and in the air.” Worden’s job required him to look at radical technologies. While many of the people he encountered came off as eccentric dreamers, Musk seemed grounded, knowledgeable, and capable. “I talked to people building ray guns and things in their garages. It was clear that Elon was different. He was a visionary who really understood the rocket technology, and I was impressed with him.” Like the military, scientists wanted cheap, quick access to space and the ability to send upPDF Image | SpaceX and the Quest
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