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SpaceX and the Quest

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SpaceX and the Quest ( spacex-and-quest )

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night en route to the bathroom, standing in the hallway frowning with his arms folded.” Justine letting the world into the couple’s bathroom should have served as a warning of things to come. Her blog would soon turn into one of Musk’s worst nightmares. The press had not run into a guy like Musk for a very long time. His shine as an Internet millionaire kept getting, well, shinier thanks to PayPal’s ongoing success. He also had an element of mystery. There was the weird name. And there was the willingness to spend vast sums of money on spaceships and electric cars, which came across as a combination of daring, flamboyant, and downright flabbergasting. “Elon Musk has been called ‘part playboy, part space cowboy,’ an image hardly dispelled by a car collection that has boasted a Porsche 911 Turbo, 1967 Series 1 Jaguar, a Hamann BMW M5 plus the aforementioned McLaren F1—which he has driven at up to 215mph on a private airstrip,” a British reporter gushed in 2007. “Then there was the L39 Soviet military jet, which he sold after becoming a father.” The press had picked up on the fact that Musk tended to talk a huge game and then struggle to deliver on his promises in time, but they didn’t much care. The game he talked was so much bigger than anyone else’s that reporters were comfortable giving Musk leeway. Tesla became the darling of Silicon Valley’s bloggers, who tracked its every move and were breathless in their coverage. Similarly, reporters covering SpaceX were overjoyed that a young, feisty company had arrived to needle Boeing, Lockheed, and, to a large extent, NASA. All Musk had to do was eventually bring some of these wondrous things he’d been funding to market. While Musk put on a good show for the public and press, he’d started to get very worried about his businesses. SpaceX’s second launch attempt had failed, and the reports coming in from Tesla kept getting worse. Musk had started these two adventures with a fortune nearing $200 million and had chewed through more than half the money with little to show for it. As each Tesla delay turned into a PR fiasco, the Musk glow dimmed. People in Silicon Valley began to gossip about Musk’s money problems. Reporters who months earlier had been heaping adulation on Musk turned on him. The New York Times picked up on Tesla’s transmission problems. Automotive websites griped that the Roadster might never ship. By the end of 2007, things got downright nasty. Valleywag, Silicon Valley’s gossip blog, began to take a particular interest in Musk. Owen Thomas, the site’s lead writer, dug into the histories of Zip2 and PayPal and played up the times Musk was ousted as CEO to undermine some of his entrepreneurial street cred. Thomas then championed the premise that Musk was a master manipulator who played fast and loose with other people’s money. “It’s wonderful that Musk has realized even a small part of his childhood fantasies,” Thomas wrote. “But he risks destroying his dreams by refusing to reconcile them with reality.” Valleywag anointed the Tesla Roadster as its No. 1 fail of 2007 among technology companies. As his businesses and public persona suffered, Musk’s home life degraded as well. His triplets— Kai, Damian, and Saxon—had arrived near the end of 2006 and joined their brothers Griffin and Xavier. According to Musk, Justine suffered from postpartum depression following the birth of the triplets. “In the spring of 2007, our marriage was having real issues,” Musk said. “It was on the rocks.” Justine’s blog posts back up his sentiments. She described a much less romantic Musk and felt people treated her as “an arm ornament who couldn’t possibly have anything interesting to say” rather than as an author and her husband’s equal. During one trip to St. Barts, the Musks ended up sharing dinner with some wealthy, influential couples. When Justine let out her political views, one of the men at the table made a crack about her being so opinionated. “E chuckled back, patted my hand the way you pat a child’s,” Justine wrote on her blog. From that point on, Justine ordered Musk to

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