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larger and starts to resemble the traditional aerospace giants that it likes to mock. Shotwell can switch on an easygoing, affable air and address the entire company during a meeting or convince a collection of possible recruits why they should sign up to be worked to the bone. During one such meeting with a group of interns, Shotwell pulled about a hundred people into the corner of the cafeteria. She wore high-heel black boots, skintight jeans, a tan jacket, and a scarf and had big hoop earnings dangling beside her shoulder-length blond hair. Pacing back and forth in front of the group with a microphone in hand, she asked them to announce what school they came from and what project they were working on while at SpaceX. One student went to Cornell and worked on Dragon, another went to USC and did propulsion system design, and another went to the University of Illinois and worked with the aerodynamics group. It took about thirty minutes to make it all the way around the room, and the students were, at least by academic pedigree and bright-eyed enthusiasm, among the most impressive youngsters in the world. The students peppered Shotwell with questions—her best moment, her advice for being successful, SpaceX’s competitive threats—and she replied with a mix of earnest answers and rah-rah stuff. Shotwell made sure to emphasize the lean, innovative edge SpaceX has over the more traditional aerospace companies. “Our competitors are scared shitless of us,” Shotwell told the group. “The behemoths are going to have to figure out how to get it together and compete. And it is our job to have them die.” One of SpaceX’s biggest goals, Shotwell said, was to fly as often as possible. The company has never sought to make a fortune off each flight. It would rather make a little on each launch and keep the flights flowing. A Falcon 9 flight costs $60 million, and the company would like to see that figure drop to about $20 million through economies of scale and improvements in launch technology. SpaceX spent $2.5 billion to get four Dragon capsules to the ISS, nine flights with the Falcon 9, and five flights with the Falcon 1. It’s a price-per-launch total that the rest of the players in the industry cannot comprehend let alone aspire to. “I don’t know what those guys do with their money,” Shotwell said. “They are smoking it. I just don’t know.” As Shotwell saw it, a number of new nations were showing interest in launches, eyeing communications technology as essential to growing their economies and leveling their status with developed nations. Cheaper flights would help SpaceX take the majority of the business from that new customer set. The company also expected to participate in an expanding market for human flights. SpaceX has never had any interest in doing the five-minute tourist flights to low Earth orbit like Virgin Galactic and XCOR. It does, however, have the ability to carry researchers to orbiting habitats being built by Bigelow Aerospace and to orbiting science labs being constructed by various countries. SpaceX will also start making its own satellites, turning the company into a one-stop space shop. All of these plans hinge on SpaceX being able to prove that it can fly on schedule every month and churn through the $5 billion backlog of launches. “Most of our customers signed up early and wanted to be supportive and got good deals on their missions,” she said. “We are in a phase now where we need to launch on time and make launching Dragons more efficient.” For a short while, the conversation with the interns bogged down. It turned to some of the annoyances of SpaceX’s campus. The company leases its facility and has not been able to build things like a massive parking structure that would make life easier for its three-thousand-person workforce. Shotwell promised that more parking, more bathrooms, and more of the freebies that technology start- ups in Silicon Valley offer their employees would be on the way. “I want a day care,” she said. But it was while discussing SpaceX’s grandest missions that Shotwell really came into her ownPDF Image | SpaceX and the Quest
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