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the company to be a dominant force in the solar industry and in the energy industry overall. What’s more, SolarCity is a key part of what can be thought of as the unified field theory of Musk. Each one of his businesses is interconnected in the short term and the long term. Tesla makes battery packs that SolarCity can then sell to end customers. SolarCity supplies Tesla’s charging stations with solar panels, helping Tesla to provide free recharging to its drivers. Newly minted Model S owners regularly opt to begin living the Musk Lifestyle and outfit their homes with solar panels. Tesla and SpaceX help each other as well. They exchange knowledge around materials, manufacturing techniques, and the intricacies of operating factories that build so much stuff from the ground up. For most of their histories, SolarCity, Tesla, and SpaceX have been the clear underdogs in their respective markets and gone to war against deep-pocketed, entrenched competitors. The solar, automotive, and aerospace industries remain larded down by regulation and bureaucracy, which favors incumbents. To people in these industries Musk came off as a wide-eyed technologist who could be easily dismissed and ridiculed and who, as a competitor, fell somewhere on the spectrum between annoying and full of shit. The incumbents did their usual thing using their connections in Washington to make life as miserable as possible on all three of Musk’s companies, and they were pretty good at it. As of 2012, Musk Co. turned into a real threat, and it became harder to go at SolarCity, Tesla, or SpaceX as individual companies. Musk’s star power had surged and washed over all three ventures at the same time. When Tesla’s shares jumped, quite often SolarCity’s did, too. Similar optimistic feelings accompanied successful SpaceX launches. They proved Musk knew how to accomplish the most difficult of things, and investors seemed to buy in more to the risks Musk took with his other enterprises. The executives and lobbyists of aerospace, energy, and automotive companies were suddenly going up against a rising star of big business—an industrialist celebrity. Some of Musk’s opponents started to fear being on the wrong side of history or at least the wrong side of his glow. Others began playing really dirty. Musk has spent years buttering up the Democrats. He’s visited the White House several times and has the ear of President Obama. Musk, however, is not a blind loyalist. He first and foremost backs the beliefs behind Musk Co. and then uses any pragmatic means at his disposal to advance his cause. Musk plays the part of the ruthless industrialist with a fierce capitalist streak better than most Republicans and has the credentials to back it up and earn support. The politicians in states like Alabama looking to protect some factory jobs for Lockheed or in New Jersey trying to help out the automobile dealership lobby now have to contend with a guy who has an employment and manufacturing empire spread across the entire United States. As of this writing, SpaceX had a factory in Los Angeles, a rocket test facility in central Texas, and had just started construction on a spaceport in South Texas. (SpaceX does a lot of business at existing launch sites in California and Florida, as well.) Tesla had its car factory in Silicon Valley, the design center in Los Angeles, and had started construction on a battery factory in Nevada. (Politicians from Nevada, Texas, California, New Mexico, and Arizona threw themselves at Musk over the battery factory, with Nevada ultimately winning the business by offering Tesla $1.4 billion in incentives. This event confirmed not only Musk’s soaring celebrity but also his unmatched ability to raise funds.) SolarCity has created thousands of white- and blue-collar clean-tech jobs, and it will create manufacturing jobs at the solar panel factory that’s being built in Buffalo, New York. All together, Musk Co. employed about fifteen thousand people at the end of 2014. Far from stopping there, the plan for Musk Co. calls for tens ofPDF Image | SpaceX and the Quest
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